The Google My Business listing is at the front of getting noticed on Google and Google Maps. So, having your listing completly optimized and up to date is essential to looking your best when someone finds you.
Below are some tips for you to use on your Google My Business listing that will help generate high quality leads and rank higher in the local pack.
1.Make sure your listing has all of the necessary information.
This might be a silly subject to bring up, but on a daily basis, we see incomplete listings. Things like hours of operation, websites that are not linked up, profile photo missing, images of the business missing and even telephone numbers are missing in some.
To Google (and America’s Finest 360) these are the mandatory things that are needed in every Google My Business Listing.
Up to date contact information
Profile photo
Industry of business
Hours of operation
Linked website
Images of the business
These things will help people searching for businesses like yours, find you faster and more often. If your business is not ranking where you would like to be, make sure you have all of these in place.
2. Google My Business Updates (COVID-19)
From time to time Google will put features on your listing that will help your clients and prospects see if you have special hours, open for certain holidays and of course, COVID-19 protocalls.
It is a good idea for you to go through your listing and make sure your business is following local and state mandates and get them on your listing. Things like, are temperature checks required, how often are you sanitizing, are masks required and so on.
This will let the public know what is required of them to be at your business. It also shows Google that your are active on your listing and want to keep your employees and customers safe.
3. Weekly postings
In the last year, Google added a feature to Google My Business that lets the business owner post weekly on the listing. This is probably one of the best tools available because the owner can post about an upcoming event, a new product or serivce, new hours of operation, discounts and so much more.
Also, weekly postings will let the Google algorithm know that there is activity on the listing. So make sure you use this tool in your marketing efforts because when people are looking for your service or product and see there is some sort of special, this could be a deciding factor for them to visit you.
4. Final thoughts