The Google My Business listing is at the front of getting noticed on Google and Google Maps. So, having your listing completly optimized and up to date is essential to looking your best when someone finds you.
Below are some tips for you to use on your Google My Business listing that will help generate high quality leads and rank higher in the local pack.
1.Make sure your listing has all of the necessary information.
This might be a silly subject to bring up, but on a daily basis, we see incomplete listings. Things like hours of operation, websites that are not linked up, profile photo missing, images of the business missing and even telephone numbers are missing in some.
To Google (and America’s Finest 360) these are the mandatory things that are needed in every Google My Business Listing.
- Up to date contact information
- Profile photo
- Industry of business
- Hours of operation
- Linked website
- Images of the business
These things will help people searching for businesses like yours, find you faster and more often. If your business is not ranking where you would like to be, make sure you have all of these in place.
2. Google My Business Updates (COVID-19)
From time to time Google will put features on your listing that will help your clients and prospects see if you have special hours, open for certain holidays and of course, COVID-19 protocalls.
It is a good idea for you to go through your listing and make sure your business is following local and state mandates and get them on your listing. Things like, are temperature checks required, how often are you sanitizing, are masks required and so on.
This will let the public know what is required of them to be at your business. It also shows Google that your are active on your listing and want to keep your employees and customers safe.
3. Weekly postings
In the last year, Google added a feature to Google My Business that lets the business owner post weekly on the listing. This is probably one of the best tools available because the owner can post about an upcoming event, a new product or serivce, new hours of operation, discounts and so much more.
Also, weekly postings will let the Google algorithm know that there is activity on the listing. So make sure you use this tool in your marketing efforts because when people are looking for your service or product and see there is some sort of special, this could be a deciding factor for them to visit you.
4. Final thoughts
The Google My Business listing is a very powerful piece of real estate on Google and Google Maps. Unless people only want to go to a website or a Facebook page first, your Google listing is the very first thing they will see when a search is done organically or if they go directly to you.
So, all of the information needs to be correct, high quality images of the business is important and a Google 360° Virtual Tour should also be present. Weekly postings and even videos up to 30 seconds can be uploaded to the listing. It does take a little time to get everything set up, but once it is finished, your business will get found faster and more often.
If you need help or want us to manage your Google My Business listing, we are here for you.
Or if you would like to showcase your business 24/7 on Google and Google Maps with a Google 360° Virtual Tour, we would be happy to assist you with that as well.
Contact us for more information. Thank you for reading!
America’s Finest 360 / 619-316-9671 / bgphotos619@gmail.com
