The Google Virtual Tour program has been around for about 11 years. This is where the world famous Google Street View technology is being brought indoors to create stunning, interactive virtual tours of businesses.
So, you might be wondering, why should my business have this technology? This is what this post is about and here are the main reasons why.
Google 360 Will Double The Interest In Your Business
Lets say someone is doing a Google search for your industry. They find your business and your competitors and they begin to compare. You both have some pictures, decent reviews and all of the necessary information like name, address and phone number. However, your competitor has a Google Virtual Tour attached to their Google Business Listing. This will give the prospect the idea of what they can expect when they come to visit. They will also feel more comfortable because they can “see inside”. Now your competitor has the edge and which could sway their decision to be more interested in their business.
Google Tours Help Increase Organic Ranking Of Google Business Listings.
This is because the longer and the more people are on Google Business Listings, the better they perform organically in Google search and Google Maps. It is just like a website. If someone only stays on a website for a few seconds, search engines recognize this and place the site lower because there is not much to see. Google Virtual Tours keep prospects on listings longer.
Google 360 Tours Will Increase Prospect Engagement And Prospect Conversion Rates
The more that someone sees about your business the more engaged thy become and the more likely they are to come and visit. The more visits you get to your business, the more profit you make. Pretty simple.
Makes Your Ad Words Campaign More Effective
If you are doing Google Ad Words and you are driving traffic to your website, landing page or Google Business Listing, The Google Virtual Tour is vital. You are spending money to drive traffic to your business. Shouldn’t people be able to see what your business really looks like? Static pictures are good, but virtual tours increase engagement making prospects feel more emotional.
So, as you can see, having a Google Virtual Tour on your Google Business Listing is important in today’s digital world. It completes the Google Business Listing and makes prospects want to come visit you more.
America’s Finest 360 wants to help you make your business look world class on Google and Google Maps. Contact us today for a Google Virtual Tour quote on your business. All of our work comes with a money back guarantee. Mention this post and get 15-20 high quality and print ready still photos with your virtual tour.
P.S - Here is another good read on the subject. Link
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