As the immersive world of virtual reality continues to grow and with different ways to publish and showcase this format, America’s Finest 360 not only thinks it is here to stay, but it is being demanded. 360 virtual tours are everywhere, from the smallest retailer to larger brands, many types of businesses in almost every industry are adopting this technology.
In our opinion, Google is driving this popularity and the demand. Google’s 360 Virtual Tour program has been around for over 10 years and is letting people come into businesses of all sorts right from their desk top or hand held device. Major brands like Porsche, Harley Davidson, Hilton, Ramada, Marriott and many others are not turning their noses up at the technology, they are embracing it and taking full andvantage everything a Google 360 Virtual Tour has to offer.
These companies are helping their audience make an informed buying decision by letting them see exactly who they are and what they have to offer. Today’s consumer does not want fluff and they do not want to waste their time. So, to reward a consumer that has visited a business that has a Google 360 virtual tour attached to their Google Business Listing, they will get to “see inside” and make a more informed decision.
A tool that can allow their audience to get more information in a easy to see format has the potential to be a powerful marketing tool. Now imagine this tool in different areas. Companies are now embedding this technology into their company websites and company Facebook pages to get greater exposure.
Another reason why a Google Virtual Tour is a great marketing tool is becuase it will help optimize your Google Business Listing while giving a company a better online presence. What company does not want a greater online presence? Google 360 Virtual Tours will also help build an immersive experience. Everyone has seen a regular picture online, right? Well imagine if the picture was in a 360 format. Would that create a more vivid and realistic picture in your head? Would it create more emotion for you to want to see that place?
Since VR headsets are becoming more advanced and more wide spread, the need for a business to tell their story in a 360 virtual tour format will become critical. It is a low, one time, investment and a company that does not have a Google 360 Virtual Tour should play with the idea, because then they can learn what kind of immersive experience their customer will enjoy.